Yearbook Playbook

PROOFING IN YEARBOOK 360

MARKETING YOUR YEARBOOK Don’t create a book no one sees . With all the hard work you put into creating your beautiful yearbook, don’t you want to get it into as many hands as possible? Marketing the book is one of the most important jobs, but it often gets overlooked in favor of page creation and meeting deadlines. To prevent this, consider creating a marketing calendar that outlines your defined plan for reaching students, parents and teachers. Here are a few of the many resources Walsworth offers to help you start creating your marketing plan: 1. School store and online sales □ Coupon code. Create customizable coupon codes to offer discounts to buyers - Consider creating a coupon code for each yearbook staffer to create a competition to see who can sell the most books/ads with their personalized coupon code - Offer coupon code discounts around school events, holidays or popular shopping days like Black Friday and Cyber Monday □ Store colors. Personalize the yearbookforever.com experience for customers by adding your school colors. □ School Store Helpline. If parents have questions about how to order the yearbook or need technical assistance, refer them to help@walsworth.com or 1-877-723-6344 (M-F 7:30 a.m. -7:30 p.m. CST) □ Find My Order. Parents can confirm the receipt of their yearbook/ad purchase by visiting yearbookforever.com and selecting “Find an Order”.

Select your spread so it appears in the pop-up window.

Select “Proof This Spread” and wait for the PDF to generate. You can close this window and generate more proofs as you wait.

Once generated, click View Proof and the PDF will open in a new window.

Review the PDF then return to your Yearbook 360 homepage. Approve the spread and submit or send it back to editing.