Yearbook Playbook

PRO TIP: Make sure all seniors that bought an ad, also bought a book YEAR-END MARKETING PUSH • Review your book sales and budget with your rep. • Let people know the status of the book. “It’s on its way!” • Send out an all call/text to parents. • Post your index so students can see how often they are in the yearbook. • Post a list of buyers. “If you’re not on this list, you don’t have a yearbook. Buy one today!” • Post a sales countdown and create urgency - “Only 19 books left!” • Tease your cover and spreads around campus and on social media. People like to see what they are buying, and this will generate excitement around the yearbook. • Consider having a “Theme Release” party. Reveal the theme/cover and some inside pages to the school. • Use extra photos not used in the yearbook to create social media posts about the upcoming yearbook release. This keeps it personal to your school and student body. • Plan for summer ad sales. This is the best time to beat other organizations and clubs to local businesses and secure their advertising/sponsorship dollars for the yearbook program. • “Hey You!” notes - let students who haven’t purchased a yearbook yet know what pages they are on in the book. • Advertise yearbook sales by putting stickers on cafeteria items like chip bags or cookie packages. • Have a yearbook sale night at a major home football game to reach parents. 2. PEP - Parent Email Program. Let Walsworth help you reach parents! Supply a list of parent email addresses, and Walsworth will send vibrant emails marketing your book/ad sales to your school community. 3. Customized Marketing. A personal touch goes a long way in reaching buyers. Use our Customized Marketing to create pieces that reflect your school’s personality with your school colors, mascot and more. 4. QR Codes. Share graphics with QR codes that allow students to text their parents/families with information on how to buy a yearbook. Ask your Walsworth Rep to send them to you today! 5. Web banners. Making buying a yearbook easy for everyone by adding our web banners to your school website. 6. Social media memes/graphics. Create your plan with the help of Walsworth’s monthly social media calendar located at walsworthyearbooks.com/marketing-your-book 7. Guerilla marketing. Consider these surprise ways to market your book. • Order Yard Signs / Vinyl Banners to reach parents waiting in pick-up/drop-off lines. Order by emailing Walsworth’s Kit Department at kit@walsworth.com • Schedule “blitz weeks” throughout the year (usually associated with events like homecoming or holidays) to sell books on campus and make a big sales push.

HAYWOOD HIGH SCHOOL

Your child spends a lot of time at school, creating memories in and out of class. Those memories will live on in the yearbook. Buy a yearbook so they can always remember.

NOW - 9/30 $60 10/1 - DISTRIBUTION $75 TO PURCHASE:

Don’t wait — if you want to personalize the book, namestamping starts at $10 extra and must be purchased before 1/27!

• To use a credit card, debit card or PayPal, go to yearbookforever.com and enter our school name or scan the QR code. • For cash or check, bring order form and payment made out to Haywood High School to Mr. McCain’s Room. Student name Grade Address Phone Email Number of yearbooks x $ = Total cost DON’T MISS OUT — BUY A YEARBOOK TODAY!

yearbookforever.com

HONOR YOUR 2023 HAYWOOD HIGH SCHOOL GRADUATE WITH A SENIOR AD IN THE 2023 YEARBOOK! Buy online at yearbookforever.com or scan the QR code on the back of this postcard by 11/25!

yearbookforever.com

Don Soffer Aventura High School Aventura, FL

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