University of Denver Fall 2022

Remedying that begins with building on the University’s legacy and amplifying its distinctive story—a story that encom passes everything from rigorous academics to the University’s emphasis on world class research and service for the public good. It also centers on the wide-ranging educational and personal growth oppor tunities offered by two campuses—one in the mountains, one in a dynamic city, each designed for learning, connecting and reflection. Still another facet of the story: DU’s signature 4D Experience, guided by a robust constellation of mentorship and learning opportunities to connect in-class room experiences with their out-of-class room counterparts. With a refreshed brand, DU will be able to better project its story to future students and prospective partners, no matter their ZIP codes. That, in turn, will ensure that DU will endure to serve future generations. Renea Morris, vice chancellor of mar keting and communications, notes that the evolved brand grows out of intensive research and market studies. “More than two years ago,” she explains, “we began a top-to-bottom review of how we are perceived in the broader higher ed land scape. This revealed ways to differentiate ourselves. We’ll also lean into our inter disciplinary research more intentionally to elevate our academic strengths.” With its strong and familiar imagery, the University’s visual identity system includes an evolution of a mark long cher ished by the University community—the interlocking DU. It also represents a move from three marks to one—a transition responding to research indicating that DU needs a single compelling logo that can unite the institution’s programs and campuses. As the University’s new brand guide explains, this revitalized logo speaks to DU’s history while signaling its gaze to the future. While DU’s visual identity and brand are much more than a logo, Morris says, the logo remains a cornerstone of that identity. The revitalized interlocking letters will allow every campus entity to capitalize

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