University of Denver Fall 2022

DU Introduces a Refreshed Brand

When it comes to brand identity, the University of Denver has more than 150 years of achievements and service to draw on. But every brand, no matter how rooted in tra dition and success, needs the occasional update and refreshed look to ensure relevancy in an ever-changing world. In September, as part of a multiyear, multiphase initiative, the University unveiled a new brand foundation, complete with a visual identity system that includes striking fonts, an expanded palette of colors, and a modernized logo featuring an interlocking D and U. Also included: a robust messaging system that emphasizes DU’s strengths and differentiators.

The evolved brand, says DU Chancellor Jeremy Haefner, unites the institution’s many programs and two campuses while giving impetus to DU’s strategic imperatives—developed to ensure that DU can flourish in an increasingly competitive higher education marketplace. “We know what this institution means to its students, alumni, faculty and staff,” Haefner says. “DU is a vibrant hub of learning, world-class research, and service to the public good in Colo rado and across the Rocky Mountain West. But when we took a close look at the effectiveness of our branding, it became apparent we’re not as well known outside of the Mountain West as we should and could be.”

24 | UNIVERSITY of DENVER MAGAZINE • FALL 2022