SOMA Living August 2024

OUIGONCIE

OUIGONCIE: SPREADING POSITIVITY THROUGH FASHION

Ouigoncie, a local brand founded in February 2024 by three high school students from South Orange, has quickly gained popularity for its mission to spread positivity through fashion. What started as a simple idea to promote a relatable mantra has now evolved into a thriving clothing brand that resonates with a wide range of customers. “The process of building Ouigoncie has been the most fulfilling experience I’ve ever had. Not only that but the most educational experience, teaching me lessons on teamwork, brand relations, and advertisement,” shares co-founder Jerry Browne. Co-founder Van Girton-Marshall expresses gratitude for the success achieved through their passion project, emphasizing that doing what they love has been truly rewarding. “We’re really lucky we were able to become profitable off of this company, especially because this has acted as a passion project for us. We’re just doing what we love and seeing success, which is really exciting.”

The brand’s supporters and friends echo the sentiment, with Xavier Williams stating, “Ouigoncie is the best brand out there,” while Ibraheim Abbas predicts, “Remember the name, you’re going to hear it soon.” With all products manufactured in the United States and available through their website and Flip Shop, Ouigoncie continues to inspire individuals to embrace positivity and unity through the clothes they wear. From a playful phrase to a symbol of optimism, Ouigoncie has transcended its humble beginnings to become a beacon of positivity in the fashion industry. Jerry, Luke, and Van’s dedication to spreading a message of hope and resilience through their brand has not only captured the hearts of their community but also set them on a path towards greater success. Keep an eye out for Ouigoncie – a brand that is more than just clothing, but a movement towards a brighter tomorrow.

AUGUST 2024 | SOMA LIVING 29

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