Idea File Fall 2023

8 24 | Feature: 10 Common Challenges 7 Stron g Co py Writing strong copy can be a daunting task for students. Work wi t h them t o write effective, storytelling copy that captures the year. A. Yearbook Suite : “Writing: Tell Me a Story” This unit kickstarts the process for writing personal WXSVMIW ERH ƼRHMRK YRMUYI ERKPIW B. Published Inspiration: Take a look at investigative journalism pieces, magazines, great yearbooks and other published works to explore ways to craft your narrative copy. C. Writing Webinar: “Feature it!” Watch yearbook legend Susan Massy teach how to write for your yearbook in our webinar series. Theme Co n c e p tualization Ano th er new year bri ng s another theme concept. Crafting a theme that encapsulates the year takes planning. A. Online Theme Gallery: Look at well-executed themes to ignite your staff’s creative journey. Identify theme styles that inspire you and talk about what a high-quality theme looks like on the page. Refer to our Possibilities book for this too. B. President’s Collection: Watch the President’s Collection Highlight Series to research the best of the best theme development. C. Theme Webinar: “What’s Your Theme Story?” Our yearbook experts have a fool-proof method to LIPT ]SY ƼRH XLI TIVJIGX ]IEVFSSO XLIQI 6 Book Sales Plan your marketing strategy early to avoid a lull in sales. The more yearbooks and ads you sell, the more you can do with your staff. View a full list of resources at walsworthyearbooks.com/marketing . A. Parent Email Program: Remind parents to buy the yearbook with our Parent Email Program (PEP) and give your sales an easy boost. Work with your sales rep to get started at walsworthyearbooks.com/pep . B. Social Media Resources: Access our social media content and resources to boost sales and generate awareness. C. Pick6: Walsworth created sales tools to help you sell more effectively. “Pick 6” marketing resources are available at walsworthyearbooks.com/pick6 for you to select XLI SRIW XLEX ƼX ]SYV WGLSSPƅW YRMUYI RIIHW XS MRZIWX efforts for maximum return. 9

Confident Interviewin g Kids get nervous talking to people th ey don’t know. Recognizing and overcoming potential hesitations XLEX GSQI [MXL MRXIVZMI[MRK FYMPHW GSRƼHIRGI 8LI more you practice and prepare, the better your copy turns out. A. Yearbook Suite : “The Art of the Interview” This unit teaches your staff the fundamentals of interview etiquette and best practices. B. Practice, Practice, Practice: You have to work a little magic to make WYFNIGXW JIIP GSQJSVXEFPI ERH GSRƼHIRX MR their answers. If your staff struggles with interviews, have them practice in class. Model a good interview and have them take notes on body language and questioning style. C. Team Approach to Interviews: Consider conducting interviews as pairs. Sometimes one staff member has a great follow-up question that would not be asked otherwise, and it might feel less intimidating with someone else there. Team-buildin g and Bu y -in Would your staff rather play on their phones than work on yearbook? Do they seem disconnected? Early team-building and b u y -in activities b uild a positive culture vital to your success. A. Yearbook Suite : “Staff Management through Team Building” This unit provides tips and helpful suggestions for managing your staff and building strong working relationships. B. Workshops: Attending workshops isn’t just about learning – it’s about exploring, meeting new people and bonding with other team members to foster relationships. You develop closer connections with one another when you do fun things together. C. Incentives and Competitions: Tap into kids’ competitive nature. Incentives motivate students to work hard. Even if it’s just a bar of chocolate, kids light up when they work toward a prize! D. Creating a Positive Culture: If you maintain a positive attitude, smile and model positive behaviors, students will follow. Take photos with them, demonstrate that you care about them and make all students feel included.