Hardwood Floors June/July 2025

By Tyler Powell

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WHY REVIEWS MATTER MORE THAN EVER Word-of-mouth always has been one of the best ways to bring in new work, but these days, that word-of-mouth happens online. More and more homeowners rely on Google reviews, Yelp, Facebook, and Houzz before deciding which contractor to trust with their flooring project. Having a strong collection of positive reviews can help your business in several ways. First, it boosts your ranking on Google, making it easier for potential customers to find you when they search for a local flooring contractor. The more high-quality reviews you have, the better your chances of showing up at the top of those search results. Reviews also play a major role in building trust. A recent study found that 93 percent of people read online reviews before making a hiring decision. Homeowners want to feel confident that they’re choosing the right person for the job, and a steady stream of positive feedback from past customers makes it much easier for them to take that next step. Beyond search rankings and credibility, online reviews also serve as free advertising. When homeowners leave glowing reviews, they often

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A perfect hardwood floor starts with the finest Appalachian hardwood. Our hardwood is selected, sawn, and dried by experts in wood who are committed to serving you with excellence. We look forward to growing with you. Finish Flawlessly. Start with Excellence.

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