Hardwood Floors June/July 2025

MARKETING BUSINESS BEST PRACTICES

Conversation with a Customer Why Your Last Matters Most

As a hardwood flooring pro, you put in long hours to make sure every project turns out right. From the first consultation to the final sanding and finishing, you turn rough floors into smooth, finished works of art. But there’s one last step that many contractors overlook — making the most of your final conversation with the homeowner. The moment you wrap up a flooring job, the homeowner is experiencing the full impact of your craftsmanship. They’re walking on beautifully installed, refinished, or restored floors, and chances are, they’re thrilled with the results. This is the perfect time to go beyond collecting the final payment and secure something even more valuable: a positive review.

ALL PHOTOS ADOBESTOCK ©

32 hardwood floors hardwoodfloorsmag.com