Hardwood Floors June/July 2025

Marketing (Continued)

3

PUTTING REVIEWS TO WORK FOR YOUR BUSINESS Once you’ve built up a strong

share them with friends and family on social media, giving you valuable exposure without spending a dime. A strong reputation online helps you stand out in a competitive market, reinforcing that you are a trusted expert who delivers quality work.

2

collection of reviews, it’s important to make the most of them. Featuring them on your website is a great way to build credibility with potential customers. Adding a testimonials page or embedding Google reviews on your homepage gives visitors a real sense of the experiences past clients have had working with you. Reviews also make great marketing material. Screenshots of positive feedback from satisfied homeowners can be turned into powerful social media posts that showcase your work. You can even incorporate reviews into your quotes and proposals – showing potential customers what others have said about your craftsmanship can help close deals faster. Taking the time to respond to reviews, whether positive or negative, is another way to strengthen your reputation. Thanking homeowners for their feedback shows professionalism and reinforces that you care about customer satisfaction. If you ever receive a less-than perfect review, addressing it in a calm and professional manner demonstrates your commitment to service and improvement. The last few minutes on a jobsite aren’t just about cleaning up and collecting payment – they’re an opportunity to lock in future business. Homeowners are never more excited about their new floors than in that moment, and that’s when they’re most likely to leave a great review. By making it part of your process, personalizing the request, and making it easy for them to follow through, you set yourself up for long-term growth. A happy customer today can bring in new customers tomorrow. So, before you shake hands and walk away, ask for the review. Your next job might depend on it. Tyler Powell is the founder of AllWell Agency, a digital marketing agency that offers solutions tailored specifically for hardwood flooring installers. If you’re ready to take the first step toward improving your digital marketing strategy, visit allwellagency.com or email tyler@allwellagency.com.

HOW TO ASK FOR A REVIEW THE RIGHT WAY

While some customers will leave a review on their own, most need a little encouragement. The key is to make asking for a review feel like a natural part of your process

rather than an afterthought. One of the best ways to do this is by setting the expectation early. When you first meet with a homeowner, mention that customer feedback is an important part of your business. A simple statement like, “We rely on word-of-mouth and reviews to keep doing what we love. If you’re happy with the results, I’d really appreciate a quick review at the end,” lets them know up front that you’ll be asking later on. When the project is finished, use the final walkthrough as an opportunity to make the request personal. Point out specific details about the craftsmanship – how well the stain turned out, how seamless the transitions are, or how the finish complements their space. This reinforces the quality of your work and makes it easier for the homeowner to express their satisfaction. Then, casually ask if they’d be willing to leave a review. A simple, “I’m really glad we got to bring your vision to life. If you’re happy with the results, would you mind leaving a quick review? It really helps us out,” is all it takes.

The last few minutes on a jobsite aren’t just about cleaning up and collecting payment – they’re an opportunity to lock in future business. Homeowners are never more excited about their new floors than in that moment, and that’s when they’re most likely to leave a great review.

Making the process as easy as possible also will increase the chances of homeowners following through. Before you leave, send them a direct link to your Google Business page via text or email. You also can print a QR code on invoices or thank-you notes that takes them straight to the review page. A few days later, follow up with a short message thanking them again for their business and reminding them about the review.

34 hardwood floors hardwoodfloorsmag.com