Hardwood Floors December 2025/January 2026

35. Kelsey Sharland Creative Director Gaylord Hardwood Flooring TWEED, ON With 10 years in the hardwood flooring industry, Kelsey Sharland combines technical expertise with design insight to guide clients toward flooring solutions tailored to their lifestyle, aesthetics, and environment. She is described as having versatility that spans jobsites, trade shows, and showrooms, where she consistently delivers thoughtful, high-impact results. Sharland also drives the company’s social media strategy, growing its following by thousands each year through compelling content and authentic brand storytelling. Her ability to connect craftsmanship with digital engagement reflects the future of the industry – smart, service-driven, and design-focused. Outside of work, Sharland is a dedicated mother of two and an active presence in her community. She regularly volunteers at her children’s school and is involved in their sports activities, contributing her time and energy to support youth development and family engagement. Her commitment to balancing career and community reflects her passion for building strong foundations – both at home and beyond.

36. Lawrence Skutelsky Business Development

37. Joshua Smith Production Manager Ouachita Hardwood Flooring & Townsend Engineered Flooring WARREN, AR

Executive PID Floors NEW YORK, NY

Having grown up in the family business, Lawrence Skutelsky has always been fully immersed in the world of wood flooring. With a degree in architecture, he brings a design-driven perspective to the company and remains committed to expanding his knowledge of the industry. He is involved in every aspect of the business, always seeking new ideas and opportunities to grow PID’s reach. Skutelsky works closely with the team on strategic expansion into new markets and is advancing initiatives like PID Sources. This program builds partnerships with trade professionals and design studios to expand the company’s footprint and make its products more accessible across the industry. He also plays a hands-on role in marketing, including the launch of BEYOND THE SURFACE, PID’s new video series featuring conversations with the makers and creators behind inspirational projects. Skutelsky is an NWFA Certified Sales Advisor, a member of the NWFA Emerging Leaders Council, and works with the Hardwood Federation – traveling to Washington, D.C. to meet with members of Congress and advocate for issues impacting the wood flooring industry.

Joshua Smith started in the company 12 years ago as a material handler. He showed great enthusiasm for learning and was soon promoted to side matcher operator. This was only the beginning of his career, as he was promoted to assistant supervisor, then to supervisor, and now to production manager. Smith has helped Ouachita Hardwood & Townsend grow into different phases of the industry. The company was already in the specialty industry, but under Smith’s leadership, it has added many more products, including a herringbone line. He leads by example and always is willing to go the extra mile for his company and his fellow employees. Additionally, he aided the company in the achievement of the OSHA Safety and Health Achievement Recognition Program certification. Outside of work, Smith has four children and spends as much time as he can with them. He is very involved in their extracurricular activities, including coaching some sports as needed in the community.

the magazine of the national wood flooring association

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