FSR February 2023

OVERTHROW HOSPITALITY

OVERTHROW HOSPITALITY P L A N T - B A S E D E A T I NG F O R E V E R YON E HQ : N E W YO R K C I T Y E S T . 2 0 2 0

O verthrow Hospi tality operates 11 restaurants and bars, including: Amor y Ama rgo, Avant Garden, and Soda Club. The first of these restaurants opened in 2006, but the group wasn’t formally established until 2020. The company’s mis sion is to spread aware ness and build enthusi asm around plant-based eating. Since 2017, it has converted all res taurants to plant-based operations. “We love to iterate and test new concepts, working with unique chefs to pilot dif ferent projects,” says founder Ravi Derossi. But plant-based din ing can be challeng ing. “A huge first hur dle is to show the world that plant-based cook

ing can be as delicious, fun, and whimsical as ‘normal’ restaurants,” Derossi says. “Beyond this, sourcing becomes a major struggle as we work to include premier produce and ingredi ents that may not be as common or readily avail able as staple animal ingredients.” Overthrow plans to open several new res taurants in 2023. Beyond bringing attention to plant-based cuisine, Overthrow is also working to shine a spotlight on and uplift underrepresented chefs as it grows. “More recently, our expansion plans have gone hand-in-hand with uplifting marginal ized chefs and cuisines,” Derossi says.

“You need to get it right the f r time, every time, to retain gue s and e ablish any kind of loyalty and future success.”

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FEBRUARY 2023