Explore Chattanooga Fall 2024

firsthand their mission to “spread the power of optimism.” Nestled on the 400 Block of Broad Street neighboring iGNiS Glass Studio and the MoonPie General Store, Roy and Jacqui call the store Chattanooga’s “unofficial welcome center” as they greet thousands of people with a smile. Be sure to stop by the sale rack and say hi to Rocket, Life is Good Chattanooga’s unofficial mascot. As a 100% locally-owned and operated store, you get the unique feel of and products specific to Chattanooga while also getting the high quality standards of the brand that people have loved and worn for decades. Plus, if you left something behind or can’t stop thinking about that cat t-shirt, you can shop on LiGChattanooga.com to access Life is Good’s entire catalog while also supporting the local store. Next time you’re in the area, swing by and grab a hat, water bottle, or maybe a shirt from their new Everyday Casual line of clothing and know you’re supporting the spread of positivity. Jacqui said it best: “Life isn’t easy. Life isn’t perfect. But Life is Good.” Life is Good Chattanooga is located at 411 Broad St and will be celebrating their third anniversary in October. Open daily from 10a.m. - 7 p.m. But check the website for seasonal hours. ligchattanooga.com.

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