Explore Chattanooga Fall 2024

Explore | WHERE TO SHOP

L ife is Good is an iconic brand with 30 years of history that is instantly recognized by their fun graphics, positive slogan, and on-the-go stick figure (did you know his name is Jake?) But to Roy and Jacqui Gress, Life is Good Chattanooga store owners, it isn’t just a catchy tagline or quirky t-shirt. It represents a much deeper ethos and perspective on life. “Life is Good is an optimistic lifestyle brand. We promote not just amazing, comfortable casual wear, but a positive message that resonates in people’s lives,” said owner, Roy Gress. “A positive message not only helps you in your life, but everyone around you.” This emphasis on positivity and community is evident as soon as you step through the doors. “Everyone can find something in our store that resonates with them in their life,” Roy said. From motorcycles and camping to pets and wildflowers, they really do try to make everyone and their interests feel seen. Whether you’re visiting for the first time or returning for another one of your favorite shirts, you’ll get to experience

REALLY In Chattanooga LIFE IS GOOD

Fall 2024