Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

ENGAGEMENT

It is important to engage regularly - at least a few times a week - with your followers and give them insider information.

INSTAGRAM Post some of your best pictures, 1 per day.

FACEBOOK

TIKTOK Stitch viral videos and relate it to yearbook.

Consider posting spreads (and tag students in the photos), getting quotes and input and creating an event for your book distribution to invite the whole school. Create 2 posts a day related to your yearbook. Always include a photo and a call to action (i.e., comment, react (like, love, etc.) share).

Reveal your cover or spread previews.

Share sneak peeks of your book throughout the year.

Post photos during events to generate coverage excitement. Post yearbook flyers with an upcoming price increase and include where to buy. Use appropriate hashtags in your descriptions and tag the location of your photos when applicable. Incorporate your video content using Reels.

Re-create a trend and relate it to yearbook. Share your created TikToks across your other social pages. Include as many students/ teachers in your videos as possible to drive engagement.

Add hashtags so your posts appear on trending topics.

Remember to tag people and pages in your posts.

Videos generate higher engagement.

Engage with your followers through Reels.

Follow 10 new people a day.

Like 20-30 of your followers’ images per day. 12-1 p.m. and 7-9 p.m. BEST TIMES TO POST

BEST TIMES TO POST

BEST TIMES TO POST

8 a.m. - 1 p.m.

2 - 5 p.m.

Monday – Thursday BEST DAYS TO POST

Monday – Thursday BEST DAYS TO POST

BEST DAYS TO POST Tuesday – Thursday

Sundays are traditionally the worst day to post. WORST TIMES TO POST

Sundays are traditionally the worst day to post. WORST TIMES TO POST

WORST TIMES TO POST

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