Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

You can share a yearbook spread here and there, post photos of the week, poll your followers for story ideas or give them the chance to vote on two different covers or endsheets. We’re not saying to give them everything from the book, just some teasers along the way.

TWITTER Post questions to use as

SNAPCHAT Post yearbook sneak peek – share to Snapchat, Twitter and Facebook. Show behind-the-scenes footage from yearbook room and on location.

YOUTUBE

Create fun sales videos, including spoofs of current popular commercials and inside school jokes. Have a videographer from a media class follow the staff at events or conventions to post some behind-the-scenes moments of yearbook.

quotes in your book (tell them they may be published), give yearbook fun facts of the week and notify followers about upcoming price increases. Create 2 new tweets a day (can be yearbook related, fun/social or promotional).

Add hashtags so your posts appear on trending topics.

Add Twitter polls to increase engagement.

Retweet yearbook related topics.

Always add an image on tweets.

8 - 1 a.m. or 6 - 9 p.m. BEST TIMES TO POST

BEST TIMES TO POST

BEST TIMES TO POST

9 a.m. - 3 p.m.

7 - 10 p.m.

BEST DAYS TO POST

BEST DAYS TO POST Tuesday – Thursday

BEST DAYS TO POST

Tuesday – Friday

N/A

Saturdays and Sundays are traditionally the worst days to post. WORST TIMES TO POST

WORST TIMES TO POST

WORST TIMES TO POST

N/A

N/A

Yearbook Suite | Sell More Yearbooks with Strategic Marketing 31