Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

SOCIAL MEDIA SITES

.........................................................................................................................................

INSTAGRAM This photo site continues to gain popularity every year. More than 1.3

TIKTOK In 2022, TikTok announced 1 billion users. With its easy ability to engage

billion active users are on Instagram, and it surpassed Twitter in popularity with 71 percent of teens and young adults using Instagram.

directly with users and audiences, it has become one of the most popular social media sites. Ages 16-34 make up 80% of all users.

...............................................................................................................

FACEBOOK Facebook has more than 2.96 billion users worldwide, making it the largest

TWITTER Twitter is a great tool for engaging your audience in real time. There are

social network. Adult usage remains very strong, which is important to consider when marketing to parents! After all, parents are usually the ones paying for the yearbook, and parents are on Facebook.

330 million active users worldwide. Twitter is an easy way to monitor trends through hashtags and interact with a larger audience.

...............................................................................................................

SNAPCHAT A popular mobile app based on the ability to send pictures and messages that are only available for a short time before they become inaccessible, Snapchat has more than 363 million users, with teens making up one of the largest portions. Ages 15-25 make up almost half of all users (48%). With such high teen traffic, it is a great way to reach your students!

YOUTUBE With more than 2.68 billion users and a heavy teen usage, you will want to

incorporate short videos into your marketing plan. YouTube is the second largest search engine on the internet.

...............................................................................................................

Statistics according to Social Shephard

*Teens and young adults refers to 12-24 year-olds, information is as of May 2023

Yearbook Suite | Sell More Yearbooks with Strategic Marketing 29