Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

Objective – In this lesson, I can: • Define and differentiate audience types of specific social networks. • Identify types of content to post to each social network.

Photo by Adrian Talamantes

To be honest, you could probably write this lesson. You are on social sites often and know exactly how they work. According to a report by Common Sense Media, nine out of 10 teenagers have used social media. Any surprises there? Probably not, but social networks are also a great way to reach parents. When the social networking era began, companies were worried that social sites could replace the yearbook. Fortunately, they didn’t, and instead social media became a complement to the printed book. Think of social media as the movie trailer you see months in advance and the yearbook as the movie; or social media as the opening band and yearbook as the main act. Each is different, yet they work well together. Let’s begin with a breakdown of the biggest social media sites based on the number of monthly active users. Define which audiences you can reach on each site.

28 PLAN YOUR Lesson 5

SOCIAL STRATEGY