Engage Your Audience And Sell More Yearbooks With Strategic Marketing 2023

Use your school’s phone messaging system to tell parents when and how to purchase. Keep it short: limit your message to 20 seconds or less. This is a great way to reach parents who may not use email. Check with your administration to see if this could be an option for you. ALL CALLS/ALL TEXTS ..................................................................................

All Call Phone Script Version 1: In-School Book Sales

Have you bought your student’s (school name) yearbook yet? If not, check out our booth at (event) on (date and time). We’ll also have sales booths in the front lobby at school on (date), from (time). You can pay by cash, check or credit card.

Don’t wait – our special price of $(cost) ends after (deadline)! Buy your student’s copy this week!

Your school might have an all text system that would function similarly or have a communication app.

AD SALES CALLS ........................................................................................... For some audiences, you need to meet with them in person to discuss your product and sign contracts. This will often involve setting up an appointment on the phone and then going as a team of two to three students to their location or setting up a virtual meeting. Ask what method of meeting works best for them.

Ad Sales Script

Hi, My name is (first name) from (high school) with the (publication name) yearbook staff. May I speak to the person in charge of making marketing decisions, please? I am calling to see if you would like to purchase an ad in our 2023-2024 yearbook.

PARENT AD NIGHT .................................................................................... Schedule a night at school when parents can come and bring their photos, text and payment and the yearbook staff will create the ads right there. It’s a quick, convenient way to get most personal ads sold and created.

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