ist magazine September 2021

areas – just about anything that our customers may come into contact with. IST: While we were chatting on the phone, I listened to you engage with a salon guest and was really impressed by your technique. Great job up-selling her to a top level tanning lotion! I typically despise being sold something that I may not have an interest in. What is your key to selling products and services? BR: The key is educating guests on the benefits of using an indoor tanning lotion and listening to what they want in a product. I also try to build first name relationships with our guests. IST: What are your goals for the next 1-3 years? BR: Of course, we want to be the best salon in the St. Pete/Clearwater area! But as relative newbies to the business, we really just want to establish our facil ity by providing great customer service. Briana, all the best to you and Lola for the rest of 2021 and the future ! Q

results while caring for their skin. Plus, most people who live here don’t have time to lay in the sun! If you’re on vaca tion in Florida, you want to go home with a tan and if it rains or is really cloudy during your visit, that could be impossible. We can make it happen! IST: You’ve taken Sun is Life train ing and also make sure that your staff does. How important is it to have a team fully trained with Sun is Life? BR: It is extremely important. I need them to be able to properly educate guests about indoor tanning and mod eration. Sun is Life has all the tools we need and I loved taking the course! IST: The COVID crisis has certainly impacted many small businesses and clearly, indoor tanning salons. As you just took over the salon, how will you adjust? BR: The Sun is Life training has an excellent module that addresses sani tizing and salon hygiene. Of course, we will go the extra mile and wipe down all handles, buttons and high-traffic

Owners ............................ Briana Roman & Lora Benard UV Tanning Units ................................................ 6 Lotions ............................ Devoted Creations, Ed Hardy Software ................................................... Tan-Link Other Services ............................... VersaSpa Sunless, Norvell Custom Airbrush Distributor Partner ................................ Four Seasons Best-selling Lotion .......................... Devoted Creations Filthy Rich Most Popular Tanning Package .................. Diamond Club

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