Disaster Recovery Journal Fall 2024

n Downtime – How often is your website inactive? Why is it going down? How is that affecting your business? n Site speed – How long are your customers waiting for a page to load? If it takes too long, they may lose interest. n SEO performance – Are your keywords failing to attract visitors? Even if they are, how is your bounce rate? If customers come, are they not making a purchase? Why? Content monitoring will likely be a full-time job if you want your website to run and perform well, but it’s a worthwhile effort to attract more clientele. Protecting Data Is a Top Priority Another significant component of con tent monitoring is detecting and eliminating security risks. Preventing hackers and cyber threats is essential because failure to do so could put your corporate reputation at risk. Clients may start to believe you can’t be trusted with their data, and even the loss of Clients may start to believe you can’t be trusted with their data, and even the loss of data in a single breach could be disastrous. “ Preventing hackers and cyber threats is essential because failure to do so could put your corporate reputation at risk.

Website Updates If you’re still not getting the response you’re hoping to achieve, you may need to modernize your website. One way to do so is to supplement your photos with videos. Shoot quick videos on your phone to show how a product works and give visitors a look at what happens behind the scenes. Another new idea to consider is a chat feature, where customers can interact with your team in real-time and get the answers they need to make a purchasing decision then and there. You may be able to use bots to make the process easier but give the customers a chance to speak to a real person if they wish. Your Site Should Be Accessible and Functional Running a website means knowing everyone in your audience is different, so you need to ensure one client can use the site as efficiently as the next. It’s called making your website accessible and it’s important because everyone deserves a chance to use your site as intended. There are many ways to make your website accessible to various audiences. For instance, you can make your website easier for those with visual impairments by avoiding excess colors, providing a simple menu, and writing descriptive hyperlinks so screen readers can decipher them. You can also make your site more accessible for folks with hearing concerns by subti tling videos and providing transcripts for audio and video files. Regardless of who uses your website, you should ensure it’s always up and run ning at peak efficiency. You don’t need a new potential client to come along and find the links don’t go where they should or the pages load too slowly. It may be enough for them to not come back again. Implementing continuous website content monitoring is the best way to keep on top of issues and vulnerabilities. Put a desig nated employee or team together to con duct processes and manual checks to learn when the site is not working properly and use that data to improve. There are many different aspects of your website you should monitor, including:

data in a single breach could be disastrous. Having a security plan in place is especially important these days when the Internet of Things is creating an interconnected net work full of potential breach points. There are many steps you can and should take to protect your information and the data of your customers. A good strategy will include physical security, such as instructing employees to lock their computers whenever they leave their desks and having entrance and exit doors to require the use of assigned keypads. When it comes to network security, stick to the basics: n Require employees to create complex passwords which include a combination of letters, numbers, and special characters. n Add two-factor authentication onto computers, which would require a biometric scan or the input of a code sent to a separate device. n Restrict employee’s ability to download unauthorized software and prevent access to websites that are unnecessary for work. n Encrypt all incoming and outgoing emails so they cannot be read if stolen. n Employees who work from home should use a Virtual Private Network (VPN) for instant encryption. In addition, you need to continuously monitor the systems and patch any poten tial vulnerabilities before a hacker can exploit them. Conclusion There are countless ways to leverage and safeguard your manufacturing web site so your company can grow and your clients are safe. Focus on continuous improvement, and you’ll stay ahead of the crowd and make the best website for everyone. v Katie Brenneman is a passionate writer specializing in lifestyle, mental health, edu cation, and fitness-related content. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. To connect with Brenneman, you can follow her on Twitter.

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