Disaster Recovery Journal Fall 2024

Photo by Igor Miske on Unsplash

Leveraging and Safeguarding Your Manufacturing Website

Boost Sales and Customer Experience As a manufacturer, you need to have your products front and center while also considering ways to optimize and update your website so you can boost sales. For instance, you need to have good pictures when you sell products. While you only had the option for 2D photos in the past, there are now options for 3D images that allow users to move the image and see it from all angles, so they can get a better idea of your product. You must also continue to update your search engine optimization (SEO) strategy with new keywords to help your website emerge from the competition. An excellent first start can be to research the keywords your competitors are using and then modify them to your particular business. Once you add new keywords, continually track your web traffic, and when it dips, you know it’s time for a change.

By KATIE BRENNEMAN

A

s a manufacturer, you need a way to reach out to poten tial clients and businesses so you can sell your products and expand your enterprise. Your website is the best way

catch issues and missed opportunities as they happen. Along the way, you also need to ensure your website is safe and the data of your organization and clients is secure. This guide will provide multiple meth ods of improving sales and preserving long-time client relationships while pro tecting your information and your com pany’s reputation.

to do that but to stay relevant; you must continue to tweak it over time. Doing so requires continuous monitoring so you can

32 DISASTER RECOVERY JOURNAL | FALL 2024