Working Ranch Magazine January/February 2025

Here are 30 content ideas that can keep your audience engaged year-round Tips For Audience Engagement

1. Take a ranch tour: Take your audience along with you during chores and give them a peek at your operation. 2. Share tips: Have you found a way to make ranch life a little easier? Whether it’s a quick tip on fixing a trough float or your approach to managing pastures, share your tips with your audience. 3. Calving season: People love to see calf photos! Share pictures and get people excited about what could be their next great herd bull. 4. Breeding season: Talk about which bulls you’re using and why. 5. Keep it interesting: Slow season on the ranch? Don’t stop posting! Talk about fly control, summer grazing, or how you supplement nutrition in various seasons. 6. Favorite ranch tool: Post about a ranch tool you can’t live without. Love your working chute? Have a great horse? Tell your audience about it. 7. Herd genetics: Tell your audience about the genetics that make your herd great. 8. Herd health: Start conversations about herd health practices with your audience.

9. Ranch history:

16. Industry facts: Share important information about industry challenges, policies, or news related to membership organizations you’re part of. 17. Social media holidays: Social media holidays can help certain topics go viral. If the topic aligns with your ranch’s values, take the opportunity for free content. 18. Throwback photos: Was there a pivotal moment in your life or ranch history? Post an old photo and share the story. 19. Feature scenic views: From sunsets over a pasture to bulls moving across a snowy field, share the memorable sights from your ranch. 20. Share quotes: Inspire 21. Polls or quizzes: Drive interaction with your audience with fun quizzes like guessing a bull’s genetics or a cow’s due date. 22. Behind-the-scenes: Whether in the saddle or behind the wheel, share your view while taking care of ranch work. your followers with quotes from industry leaders or icons who have influenced you.

23. Share seasonal work: Whether you’re in the branding pen or running bulls through the chute, take a moment to snap a photo and share. photos: Building a barn? Clearing land? Celebrate the progress with before and-after photos. Whether long-standing or recently established, share the traditions that are celebrated on your operation. playlist: What do you listen to while doing chores or driving through pastures? Create a connection with your audience through mutual interests in music. 27. Have fun with a day off the ranch: Did you get a day away from the ranch? Tell your audience how you spent it. 28. Reveal a family recipe: After a long day of work, nothing beats a good meal. Share the recipe you look forward to most. 29. Ranch life vs. city life: Have fun comparing the two. Why is life on the ranch better than the city? 30. Introduce the next generation: Do you have kids on the ranch carrying on the family legacy? Spotlight them. 26. Share your ranch 24. Post before and after 25. Celebrate traditions:

Whether you’re new to ranching or the sixth generation, share your story to connect with your audience. 10. Customer testimonials: If you’ve received high praise from customers, share it online and tag them in the post. success: Do your bulls throw low birth weights? Did you have a high seller in a recent sale or win an award? Share your successes. 12. Team spotlight: Whether you have employees or work on a family operation, give your team some recognition. 13. Have fun with trends: Social media creators are constantly coming up with new trends and challenges. Many ranches have turned these trends into engaging ways to promote their business. images of your cattle and a link to your website where your audience can learn more. Giveaways are great for growing and engaging your audience. The giveaway item can be as simple as a cap with your ranch logo. 14. Keep it simple: Post 15. Giveaway Time: 11. Brag about your

LAUNCH A SOCIAL MEDIA CAMPAIGN

MAINTAIN YEAR- ROUND ENGAGEMENT

making the most of them. Post on social media about your upcoming bull sale. Announce the sale as early as possible, and if you’re on Facebook, share the announce ment in cattle-focused groups (while respecting group rules). Social media posts should be regular and con sistent, showcasing your bulls with engaging captions and links to your website for more information.

If your ranch doesn’t already have a social media page, now’s the time to create one. With over five billion people on social media, platforms like Facebook and Instagram offer massive reach. While social media may seem overwhelming, you don’t have to be everywhere. Pick one or two platforms you’re comfortable with and focus on

It’s important not to wait until sale time to engage your audi ence. Use social media consistently throughout the year to build rela tionships, educate followers, and keep your brand visible. By staying active, you prepare for future sales and keep your operation top of mind for potential buyers.

80 I JANUARY / FEBRUARY 2025 WORKING RANCH audited readers run 21 million head of beef cattle.