Working Ranch Magazine January/February 2025

101 Marketing R BY LINAY WILLIAMS anchers are no strangers to hard work, and if you’ve hosted a bull sale before, you know how much work it takes. In this digital age, it’s no longer enough to to create high-quality flyers without requiring design experience. If your budget allows, consider sending out a “Save the Date” postcard to potential buyers. This mailer should include the sale date, a teaser about the bulls being offered, and a call to action directing recipients to your website for more details. This early effort helps secure interest and ensures your sale is on everyone’s calendar. INVEST IN HIGH-QUALITY PHOTOS AND VIDEOS

Best Practices for Marketing Your Upcoming Bull Sale. + 30 Content Ideas for 2025 capture the attention of potential customers. Consider having the top bulls in your sale professionally photo graphed and videoed. First impressions matter — well-produced photos and videos make a lasting impact and give buyers a better idea of the bulls’ phys ical attributes and movement. These visuals can be used across your website, social media, and printed materials. LEVERAGE YOUR WEBSITE Your website is a powerful tool for reaching a wider audience. For today’s buyers, an updated website enhances your ranch’s credibility and builds trust by sharing more about your operation, values, and bulls. Dedicate a page to the sale, listing the bulls in sale order, accompanied by photos, videos, EPDs (if applicable), and any other relevant information. This makes it easy for potential customers to access every thing they need in one place.

rely solely on traditional advertising. Today’s ranchers have the internet in their pockets and are accustomed to using their phones for information. Your audience wants to see your bulls in action through video, learn about their genetics on your website, and look to your online presence to understand why they should invest in your herd. Whether you’re a seasoned rancher or this is your first bull sale, a strong marketing plan will help engage your audience and educate them on what makes your bulls stand out — all with the goal of having buyers excited for sale day. Marketing is vital to ensur ing your sale’s success. From using social media to highlight your bulls, to updating your website and sending out a well-timed flyer, every piece of the marketing puzzle plays a role in

High-quality photos and videos of your bulls are essential to attracting buyers. Even if your bulls boast indus try-leading EPDs, visual content will

getting your bulls noticed. GET THE WORD OUT EARLY

Once you’ve set the date, time, and location for your bull sale, it’s time to spread the word. For ranchers looking to keep marketing costs low, there are numerous online tools available

LINAY WILLIAMS

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