University of Denver Spring/Summer 2023

At the Denver Publishing Institute, book champions prepare for careers in an ever-changing marketplace ARTS By Magazine Staff

lectures, networking events and field trips. “We teach everything—from acquisition to printing and distribution. We try to cover the life cycle of the book,” Smith says, noting that DPI students benefit from programming that explores a range of book products, from children’s stories to college textbooks. The institute was founded by influential New York publisher Elizabeth Geiser in 1976. In 2007, she was succeeded by Joyce Meskis, a formidable champion of First Amendment rights and former owner of Denver’s Tattered Cover Book Store. Smith has been running the program since 2015. Over the years, the DPI has adapted its program ming to include everything from new technologies and changing demographics to equity issues. To address the latter, DPI launched a scholarship in 2021 for students from underrepresented populations. Smith hopes the move will help diversify publishing’s workforce and the titles published. “Those things are interconnected,” she says. “If there is a lack of diversity among acquiring editors, they might be less likely to acquire books by diverse authors.” Thanks in large part to the scholarship, applications and attendance

Ever since the coronavirus pandemic turned life upside down, the U.S. publishing industry has found itself on a wilder-than-usual roller-coaster ride. First, the picture seemed encouraging. With millions of people suddenly homebound, books emerged as a welcome distraction—and sales reflected that. Later, as supply chain issues escalated, publishers faced paper shortages and production delays. And when life returned to near normal, sales wobbled, confirming the findings of a 2022 Gallup poll that shows book consumption on the decline—whether readers are swiping on their e-books or turning paper pages. So, how is the publishing world preparing to navigate the latest challenges? At the renowned Denver Publishing Institute (DPI)—one of only four summer programs in the country dedicated to training the next generation of innovators—the focus has expanded. The industry still wants to hire people who can produce and sell great books. But it also wants a talent pool tuned to the tastes of underserved audiences. “People have different reading preferences, and publish ing is trying to meet those preferences,” says DPI director Jill Smith. A four-week graduate-level program in the University of Denver’s College of Arts, Humanities and Social Sciences, DPI enrolls about 95 students for its summer workshops,

“ WE TEACH EVERYTHING— FROM ACQUISITION TO PRINTING AND DISTRIBUTION. ”

from marginalized and underrepresented communities have grown from 16% to 25% in the past two years. As it aims to connect with new readers, the industry is also seeking professionals who can harness their life experiences—including a deep familiarity with social media—to make a difference in the industry. Social media know-how represents a significant advantage for an indus try focused on integrating the tried and true with the new. “They are looking for employees who understand how to reach audiences in new ways,” Smith says. Like the industry it serves, the institute has also had to reach its target audience in new ways. In summer 2022, DPI introduced its first dual-modality program to address the

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