The Power of Connections

CREC’s unique orange trucks rolling into a neighborhood are a welcome sight

after a storm has taken out power.

advocated changing the color to factory white. But the board of directors endorsed the continued use of orange as the co-op’s signature color in the community. They believed it was worth the cost.

Dan L. Brown, who became general manager/CEO in 1991, agreed, but he opted to fine-tune the shade of orange. “We were using a putrid

pumpkin orange shade that wasn’t, in my opinion, very attractive,” he recalls. Brown also didn’t like the inconsistency of orange colors across the CREC fleet, which he noticed whenever he walked through the warehouse truck bays. He enlisted former communications manager Mary Jane Clark to help him find the perfect shade of orange

“That special orange is the color you want to see coming down the street in your neighborhood.” —Mary Jane Clark

THE POWER OF CONNECTIONS 49