The Power of Connections

Using a drone, CREC’s communication department captures photos like this one—an overhead shot of construction of the Troy location’s new buildings.

regardless of where someone lives, if they’re a member of ours, we need to effectively communicate with them.”

Introducing the co-op’s mission, resources, and services to new members is particularly challenging. “We have a very mobile membership—just within the last just couple of years, we have between 8,000 and 10,000 brand-new members,” says Tracy. “If a member moves to our service area, they may not even know what an electric cooperative is, so it’s our job to educate them about what makes us different from a traditional investor-owned utility.”

“. . . within the last just couple of years, we have between 8,000 and 10,000 brand new customers.” —Doug Tracy

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