The Edge September/October 2025

î COVER STORY

WHY YOU CAN’T AFFORD TO MISS

By Jill Odom

I f you’re looking to stay competitive in the quickly evolving landscape industry, there is no better place to find fresh, forward-think ing content and proactive peers than at ELE VATE, presented by NALP and powered by Cat. “ELEVATE has always been one of my favorite weeks of the year because I get to connect with so many of my great friends from the industry, and learn alongside them,” says Doug McDuff, chair of the ELEVATE program committee and president of Landscape America, based in Wren tham, Massachusetts. “This event alone provides me with months of takeaways and actionable strategies that I can implement in my business. I always leave with new connections and resourc es to help me stay accountable and problem- solve throughout the year.”

26 The Edge // September/October 2025