The Edge September/October 2025
Solutions, Tools and Innovation from First Editions ® Shrubs & Trees HOW I DO IT WITH FIRST EDITIONS ® SHRUBS & TREES
L andscaping is about more than just plants; it’s about solving problems. Tight spaces, flopping stems, high-maintenance clients, and challenging sites are just part of the job. First Editions® Shrubs & Trees offers a collection of plants and tools built with landscapers in mind, helping you work smarter and achieve the results you and your client can rely on. EDUCATION & EMPOWERMENT Beyond great plants, First Editions® is committed to education. We know that success requires more than just products. It requires knowledge, confidence, and support. That’s why we offer in-person trainings, regional events, virtual webinars, and a range of resources that go beyond the transactional. A standout example is the First Editions® Col or & Solutions Chart, a practical tool that bridges visual inspiration with real-world application. It helps landscape professionals match First Editions® varieties to site conditions using color, cultural traits, and seasonal impact to guide the process. PLANTS THAT PERFORM First Editions® plants are trialed and tested for performance in landscapes across North America. Whether you’re designing for curb appeal, pollinator support, or low-maintenance public spaces, this collection offers dependable solutions. Leading the way is FlowerFull® Smooth Hy drangea, a breakthrough variety that redefines the Hydrangea arborescens category. Bred for improved garden performance, FlowerFull® offers strong and supportive stems that resist flopping and incredible flower coverage across the entire plant. Alongside these improvements, FlowerFull® offers a compact and controlled
— Dana Althoff, Retail Operations Manager, Parkview Nurser y
habit ideal for foundation plantings and urban spaces and a reliable rebloom throughout the summer. For landscapers, FlowerFull® solves two of the biggest smooth hydrangea challenges, floppy stems and uneven blooming, while deliv ering a polished, professional look with minimal maintenance. TIME-SAVING TOOLS TO EMPOWER PROFES SIONALS Our online resources page is continually updated with the latest plant information and region-specific tools, such as warm versus cool climate guides. These materials are designed to make your job easier by removing guesswork and simplifying plant selection. Our customers tell us these tools help both their teams and their clients feel more confident in choosing the right plant for the right space. Just listen to what other industry profession als have to say: “Our team uses First Editions® materials in both landscape planning and customer education. It’s a time-saver that delivers results.”
“First Editions® tools like the Cool Climate Guide & Color and Solutions Chart make it easy to choose the right plant the first time. It helps us be more confident and more efficient.” — Rachel Urich, Garden Center Manager, Van Zeeland Nursery & Landscape BUILT FOR YOUR BUSINESS Every plant in the First Editions® Shrubs & Trees lineup is selected to work harder so you don’t have to. Backed with professional-grade tools and expert regional support, First Editions® Shrubs & Trees helps landscapers achieve more with less maintenance, less trial-and-error, and fewer callbacks. From brand owner Bailey Nurseries and licensed partners across North America, First Editions® is proud to support your business with plants that perform and tools that empower. Visit baileynurseries.com/resources/ to find our care guide and project planning tools.
22 The Edge // September/October 2025
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