Sheep Industry News December 2023

STRATEGIC PLAN GOAL:

MARKETING

SUSTAINABILITY MESSAGING

Grazing Video CONSUMER INTEREST IN SUSTAINABILITY HAS BECOME MORE MAINSTREAM AND PART OF THE PURCHASE DECISION PROCESS.

KEY POINTS Sheep are:

Food

Your checkoff is sharing the sheep industry's commitment to sustainability through a grazing video that highlights the beneficial role sheep have in environmental stewardship, social impacts and improving the quality of land.

Fiber

Firefighters

Watch the video on YouTube

Grazers

Fertilizers

Community Builders

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American Lamb Board 6300 E. Yale Ave. Suite 110 Denver, CO 80222 (866) 327-LAMB (5262)

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