Selecting Your Color Palette

SAMPLE USING PULL COLOR ON AN INDIVIDUAL SPREAD

This book uses a palette that includes distinct colors starting on the cover. The palette is used on key areas throughout the book to unify the look, but it also uses a popular trend called pull colors on the spreads. A pull color is a color introduced to a spread that matches the dominant photo on the spread. Pulling a color from the dominant photo helps bring cohesion to the elements on those particular pages. This ties the graphics and type on the page to the photos.

Color palette used on key sections of book

Pull color used to enhance dominant photos on spreads

“WE WERE ALWAYS HERE” Talisman , Saratoga High School, Saratoga, California

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