Selecting Your Color Palette

PALETTES Using a common palette throughout your yearbook offers cohesion to the whole book and reinforces the theme message and feel, while using a pull color brings cohesion to that particular page. Whether you choose to use your palette throughout your book or just on select areas, try to use a sample of your palette on at least these theme or key areas of your book – the cover, title page, endsheets, divider spreads, folios and index. Using your palette on these sections of your book will help unify your overall design. FIND INSPIRATION To gain insight on how a color palette can be applied to create a brand for your book, check out colors that well known companies and products have used to promote themselves. Visit brandcolors.net to see a list of color combinations that companies from around the world have selected to represent their brand. Consider the audience each business is trying to target and what feelings they are trying to evoke from that audience about their product. Companies use a particular color scheme to spread and reinforce their brand. Think about how a fast food restaurant uses the same colors in their signage and décor, including their napkins and cups! You have become trained to recognize their brand, often just by color. You can do the same with your book. Think of the cover as the signage, the décor as the division pages and the napkins/cups as elements such as folios. Layered throughout your book, all these items reinforce your book’s brand. If your book is opened to a random spread, there should be enough elements, including color, that give the viewer a clue that it is your book. Placing your colors in planned areas will help ensure your book is pulled together into one cohesive design.

Photo by Monica Garcia

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