Selecting Your Color Palette

PSYCHOLOGY OF COLOR Although certain colors evoke specific feelings to each individual, different combinations of colors can give off additional meanings. Cultures have assigned meaning to colors based on how and where they see them used most often. Red Exciting, bold, strength: Design

Purple Royal, creative, unique: Lighter shades can be seen as feminine while darker shades come across as luxurious. Black Sophisticated, formal, stylish: Used more than any other colors due to the wide range of feelings it communicates. Most colors appear more vibrant next to black. White Light, pure, peaceful: White communicates cleanliness and simplicity. Designers will sometimes use a lot of white space for a minimalistic look.

with red when your theme needs to be associated with life (blood) or warmth (fire). Orange Happy, friendly, energetic: Use to communicate youthfulness. Yellow Playful, creative, confident: Use to capture attention, such as warning signs. Green Fresh, natural, wealth: Use for designs that want to come off as safe or like nature. Blue Calm, conservative, cool: One of the most versatile colors to design with. It can be a dominant, accent or in some cases, can be used as a neutral, representing stability.

What is your color personality? Download the quiz at walsworthyearbooks.com/ color-quiz .

Photo by Abigail Frankenberry

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