SOMA Living April 2026

Behind every thriving client I’ve served at NYC public relations agencies and later at my own Cielo Consulting firm, there are stories of obstacles and successes. The lessons I’ve observed—from solopreneurs to corporate leaders—don’t just apply to business; they often translate into our personal lives as well. Here are three valuable lessons from my clients that can support us all in 2026: 1. Be willing to pivot—even years into your journey. Many long-standing businesses know that even if you’ve found a successful formula, you cannot simply repeat it forever. The world changes constantly. Technology evolves, consumer habits shift, and cultural conversations move quickly. What worked five years ago—or even last year—may not be the right strategy today. The leaders who continue to thrive are the ones who stay curious, open‑minded, and willing to evolve. Sometimes the answer requires a pivot—a shift in services, messaging, or strategy. While change can feel risky, refusing to adapt can be even riskier. 2. Own your shortfalls—and move forward with integrity. I often tell clients that public relations starts the moment you open your phone, computer, or front door. Everything you do is under a microscope. Social media, online reviews, and public commentary mean businesses and founders are constantly being evaluated. One of the most powerful things I’ve seen a leader do is simply say, “We got this wrong, and we can do better.” The same is true in life. None of us get everything right the first time. What matters most is how we respond. 3. You don’t have to do everything yourself. I often see small business owners trying to wear every hat—marketing, operations, finances, customer service— while working long hours just to keep everything running. But growth usually requires letting go of some control. Delegating—even a small task to a college intern—doesn’t mean lowering your standards; it means inviting new ideas and support into the business. THREE LESSONS IN LEADERSHIP I’VE LEARNED FROM MY CLIENTS By Nubia DuVall Wilson, Founder & President, Cielo Consulting

We Support People, Places and Products

Personal brand development/refresh Copywriting Print & online advertising planning/strategy Online presence audit (website and social) External comms strategies Media training for press interviews

Your personal marketing and comms strategist based in South Orange

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Founder, President Nubia DuVall Wilson

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Nubia DuVall Wilson is the founder of Cielo Consulting, a public relations and marketing firm supporting People, Places, and Products for clients of all sizes. With more than 20 years of global communications experience, she has worked with companies ranging from household names like Bacardi and Marriott to startups in SOMA.

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