QSR December 2022

D E P A R T M E N T S December QSR / LIMITED-SERVICE , UNLIMITED POSSIBILITIES

T A B L E O F C O N T E N T S D E C E M B E R

2 0 2 2 # 2 9 8

F E A T U R E S

N E W S 18 OPERATIONS Dollars and Sense of Reviews Engaging with online feedback shouldn’t be an afterthought. BY ADAM LEFF 59 INNOVATION A Second Look at QR Codes The early COVID headliner has plenty of life in a post-pandemic landscape. BY LIZ MOSKOW I N S I G H T 11 FRESH IDEAS A Virtual Lock One of COVID’s early trends has found lasting power. BY BARNEY WOLF 16 ONES TO WATCH ROCA The cofounder of a casual icon has a new, di erentiated pizza brand built for scale. BY BEN COLEY 60 Virtual kitchens can’t take a backseat to industry-wide best practices. BY HAL KING 64 START TO FINISH Je Chandler The CEO of HiBar Hospitality continues to focus on building a best-in-class leadership team. OUTSIDE INSIGHTS Don’t Ghost Food Safety

20 / TIM TEBOW JOINED A BRAND IN CLEAN JUICE THAT SUPPORTS HIS LIFESTYLE.

CLEAN JUICE LLC

20 Growth With a Purpose BY DANNY KLEIN Clean Juice and Heisman Trophy winner Tim Tebow first found common ground. Now, they’re looking at plenty of opportunity ahead.

26 QSR’s Digital Disruptors BY DANNY KLEIN, BEN COLEY, AND ISABELLA SHERK

For the second year, we recognize the change-makers and innovators laying the blueprint for a more connected restaurant world than ever.

2 BRANDED CONTENT

4 EDITOR’S LETTER

7 SHORT ORDER

63 ADVERTISER INDEX

O N T H E C O V E R Tim Tebow isn’t just an ambassador for Clean Juice— he’s a franchisee as well. PHOTOGRAPHY: CLEAN JUICE LLC

QSR is a registered trademark of WTWH Media, LLC. QSR is copyright © 2022 WTWH Media, LLC. All rights reserved. The opinions of columnists are their own. Publication of their writing does not imply endorsement by WTWH Media, LLC. Subscriptions (919) 945-0704. www.qsrmagazine.com/subscribe. QSR is provided without charge upon request to individuals residing in the U.S. meeting subscription criteria as set forth by the publisher. AAM member. All rights reserved. No part of this magazine may be reproduced in any fashion without the express written consent of WTWH Media, LLC. QSR (ISSN 1093-7994) is published monthly by WTWH Media, LLC, 1111 Superior Avenue Suite 2600, Cleveland, OH 44114. Periodicals postage paid at Cleveland, OH and at additional mailing offices. POSTMASTER: Send address changes to QSR, 101 Europa Drive, Suite 150, Chapel Hill, NC 27517-2380.

www.qsrmagazine.com | QSR | DECEMBER 2022

1