QSR April 2023

BRANDED CONTENT

E D I TOR I AL EDITORIAL DIRECTOR Danny Klein dklein@wtwhmedia.com

BRAND STORIES FROM QSR

QSR EDITOR Ben Coley bcoley@wtwhmedia.com FSR EDITOR Callie Evergreen cevergreen@wtwhmedia.com ASSOCIATE EDITOR Sam Danley sdanley@wtwhmedia.com

IN THIS ISSUE

16 This Massive Korean Fried Chicken Concept is Catching Fire in the U.S. bb.q Chicken continues to grow rapidly across American markets. SPONSORED BY bb.q

CUSTOM MEDIA STUDIO DIRECTOR OF CUSTOM CONTENT Peggy Carouthers pcarouthers@wtwhmedia.com ASSOCIATE EDITOR, CUSTOM CONTENT Charlie Pogacar cpogacar@wtwhmedia.com ASSOCIATE EDITOR, CUSTOM CONTENT Kara Phelps kphelps@wtwhmedia.com

ART & PRODUCTION ART DIRECTOR Tory Bartelt tbartelt@wtwhmedia.com GRAPHIC DESIGNER Erica Naftolowitz enaftolowitz@wtwhmedia.com PRODUCTION MANAGER Mitch Avery mavery@wtwhmedia.com

bb.q

SmartChain / p. 47

THE FAST TRACK / OFF-PREMISES AND DRIVE-THRU PROGRAMS ARE CHANGING QUICKLY. 48 Expanding Off-Premises 60 Engagement in

SmartChain VENDOR RESOURCES / TRENDS / NEW PRODUCTS

APRIL 2023

SALES & BUSINESS DEVELOPMENT GROUP PUBLISHER Greg Sanders gsanders@wtwhmedia.com NATIONAL SALES DIRECTOR Eugene Drezner edrezner@wtwhmedia.com 919-945-0705 NATIONAL SALES MANAGER Edward Richards erichards@wtwhmedia.com 919-945-0714 NATIONAL SALES MANAGER Amber Dobsovic adobsovic@wtwhmedia.com 919-945-0712 NATIONAL SALES MANAGER John Krueger jkrueger@wtwhmedia.com 919-945-0728 SALES SUPPORT AND DIRECTORY SALES Tracy Doubts tdoubts@wtwhmedia.com 919-945-0704

®

New Options P. 48 Tech and Data P. 54 Engagement P. 60 Key Players P. 64

Line What’s the best approach to customer engagement?

Options Operators are adapting to new guest behavior. 54 Better Tech, Better Data New innovations are improving overall success.

64 Key Players

THE FAST TRACK

Here are the biggest names in the world of drive thru and off-premises.

Off-premises and drive-thru programs are changing quickly. ■ BY KARA PHELPS

QUIKSERV / KEN CHILDRESS PHOTOGRAPHY

SPONSORED SECTION | APRIL 2023 | 2023

47

ONLINE SEE THESE STORIES AT QSRMAGAZINE.COM/SPONSORED

MENU ENGINEERING

BACK OF HOUSE The Printing

DATA INSIGHTS

FOUNDE R Webb C. Howell

Solution Helping Modern Kitchens Become More Efficient

ADMINISTRATION 919-945-0704 / www.qsrmagazine.com/subscribe QSR is provided without charge upon request to individuals residing in the U.S. who meet subscription criteria as set forth by the publisher.

R E P R I NT S The YGS Group 800-290-5460 FAX: 717-825-2150

MEGAMEX FOODS

BIKKY

qsrmagazine@theygsgroup.com www.qsrmagazine.com/reprints Sponsored content in this magazine is provided to the represented company for a fee. Such content is written to be informational and non-promotional. Comments welcomed at sponsoredcontent@qsrmagazine.com.

4 Advantages of Using

Here’s the Story Behind This Brand’s 38 Percent Habitual Guest Rate Groucho’s Deli has seen positive outcomes with hyper-specific marketing. SPONSORED BY BIKKY

Hand-Scooped, Pitted Avocados Operators are digging this solution for several reasons. SPONSORED BY MEGAMEX FOODS

STAR MICRONICS

WTWH MEDIA LLC RETAIL, HOSPITALITY, AND FOOD GROUP

Thermal printing provides clearer, faster tickets. SPONSORED BY STAR MICRONICS

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APRIL 2023 | QSR | www.qsrmagazine.com