Million Air Winter 2022

SPECIAL PROMOTION

“It’s been ten years since the passing of our late founder Don Julio González and we are proud to honor his legacy by releasing the second bottling of Tequila Don Julio Ultima Reserva,” says Christina Choi, Senior Vice President of Tequila, Diageo North America. “This liquid is truly so rare and special that we’re continuing to release an extremely limited quantity of Tequila Don Julio Ultima Reserva each year, allowing us to preserve Don Julio González’s ultimate legacy as long as possible.” Tequila Don Julio Ultima Reserva is an award-winning 36-month aged Extra-Añejo that is the pinnacle of the brand’s portfolio of luxury tequilas. To preserve this tequila and the exquisite agave piñas behind it, the team of experts at Tequila Don Julio implemented a Solera aging method, which combines and matures tequilas of di ff erent characteristics fi nished in unique casks, allowing the fi nal agave harvest to remain at the heart of this rare Extra-Añejo tequila. Tequila Don Julio Ultima Reserva is rested in oak barrels previously used to age

bourbon and fi nished in Madeira wine-seasoned casks to produce an exceptional spirit featuring a nose of toasted oak and caramel, followed by hints of apricot and orange, and fi nishing with deliciously smooth honeyed agave. Tequila Don Julio Ultima Reserva is best enjoyed neat or on the rocks, making it perfect during those special moments you want to savor and celebrate with those closest to you — just as Don Julio González intended when he fi rst embarked on his tequila making journey in 1942 with the creation of his special reserve that was meant to be shared with his closest circle.

After releasing only 4,000 cases of the fi rst batch of Tequila Don Julio Ultima Reserva last year, the liquid has since won a Silver Medal in the 2022 San Francisco World Spirits Competition. The second bottling of Tequila Don Julio Ultima Reserva is now available in highly limited quantities in select markets while supplies last, with a suggested retail price of $499 for a 750ml bottle.

Tequila Don Julio encourages consumers of legal drinking age to celebrate responsibly. For more information on Tequila Don Julio, please visit DonJulio.com