Massage Therapy Journal Summer 2025

MBLEx Study Guide

comes to the massage itself, clients at Squeeze can leave notes for their therapist directly in the app that each massage therapist reviews during intake. These notes can include things like medical considerations, pillow and positioning requests, or other essential details for the session. “Once guests arrive, everything is already set to their preferences,” Kyles says. “If they want to make adjustments, whether it’s changing the music mid session or trying a different lighting level, our therapists are more than happy to accommodate.” In addition to booking, paying and tipping in the app, there is also a “ready button” that clients can press to let their therapist know when to reenter the room and begin the massage. Massage Envy has an app that allows clients to book appointments, explore personalized enhancements and find their ideal provider based on their own preferences. In addition to Massage Envy’s app, client’s can use the Massage Envy website to update their preferences at any time via their online profile. It is not all just about apps when it comes to technology, however. AI is ready to play a large role in business personalization strategies. According to the same research compiled by Contentful, 73% of business leaders believe that AI will fundamentally reshape personalization strategies, and over 92% of businesses are leveraging AI-driven personalization to drive growth. The Now has recently built a new website with AI integration to help create a personalized digital experience. “Guests can select customizations in advance, including preferred pressure, specific focus areas, massage therapist gender preference, and more to ensure their service is personalized prior to arriving at our boutiques,” Post says. “Our Experience Guides, massage therapists and website customizations take note of each guest’s preferences, ensuring a consistent and customized experience every time they visit.” Regardless of if it is a large franchise or a small business, most massage therapy practices have the same goal as they move forward into the future: create a massage experience that makes the individual client feel like they are your only client. “Our goal is to make massage even more personalized, intuitive and enjoyable, while keeping the heart of the experience rooted in the incredible work of our therapists,” Kyles says.

FREE practice exams and study resources accessible via computer or mobile app

Now available in Spanish!

amtamassage.org

amtamassage.org/mtj