Massage Therapy Journal Summer 2025

Summer 2025 • 77

5 Quick Tips for Sole Practitioners Who Want to Give Clients a Custom Feel Sole practitioners may not have the same budget that some bigger massage franchises do, but that doesn’t mean you can’t make your clients feel like each session is tailored just for them. Below are five quick tips to help sole practitioners deliver personalized massage sessions to each of their clients.

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1 Allow clients to of their massage session outside of the massage itself .

2 Offer

3 Have a wide variety of session lengths, ranging from short 15- or 20-minute options up to 90-minute offerings . This makes it easier for clients to fit a massage into their ever-evolving schedules without feeling pigeonholed by a specific length they need to make work. Additionally, if possible, offer as many appointment times as you can, ranging from morning to night and weekdays to weekends.

4 Provide a each massage where clients are able to change any of their personalization options from prior sessions . This gives them the freedom to try new options without time before

5 The key to all of this is to make sure a client does not need to repeat their preferences to you upon each session. This means keeping a detailed client log where you document their preferences, not just in terms of massage techniques, but also things like lighting, temperature, aromatherapy and bolster preferences . This can be done with pen and paper or digitally. There are numerous software options that allow users to keep notes and track progress and easily update changes.

customize elements

sessions

or wellness packages that are tailored to athletes, office workers, new parents, or packages that change based on seasonal factors . These can act as a good base for customization without having to customize an entire massage from the ground up for each individual client.

Control of things like aromatherapy, room temperature, lighting preferences and bolster position can be given to the client so they can create the best environment possible for their massage. Offer multiple essential oil scents, sheet fabrics/ textures, massage oils and creams, and extra pillows or bolsters for optimum comfort.

feeling like anything is permanently

locked in to find the preferences that give them the best experience.

desire for more customization is one driver of this advancement. At Squeeze, clients have this control in the palm of their hands—literally. “Squeeze was built on the idea of combining technology with a feel-good experience, and we’re always looking for ways to make customization even more seamless,” Kyles says.

Squeeze operates under the assumption that technology should enhance, not replace, the human connection. This means the app is there to support the massage therapists and clients, not the other way around. Squeeze uses its app to give guests control over the whole environment. Guests control suite ambiance, table heat and music. When it

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