Massage Therapy Journal Summer 2025

Summer 2025 • 43

Eastern Europe, Asia and Muslim countries. Mediterranean Europe is in the middle. The IVR for the United States is 68 . Some authors predict that new technologies will make societies more similar over time. Technology is an important force toward cultural change, and it leads to some change, but there is no proof that it wipes out cultural influences in the dimensions of Hofstede’s model, and there are no signs that Hofstede’s model is waning in popularity. 7 It may even increase differences as societies deal with technological modernization in different ways. Advantages to Knowing National Cultural Dimensions Hofstede’s cultural dimensions are widely used to understand customs and facilitate communication across cultures in areas ranging from business to

diplomacy. They can be used to better understand your own culture, including its values and expectations, as well as help you explore and understand cultural differences that may motivate certain behaviors. This understanding can help foster appreciation for cultural diversity, promote empathy, improve communication, and serve to reduce stereotyping, misunderstanding and conflict. Hofstede’s research is more important than ever as the world becomes more diverse. Cultural dimensions help explain why certain behaviors are more or less common in different cultures. For example, an examination of individualism versus collectivism can help us understand why some cultures place more emphasis on personal achievement. Masculinity versus femininity could help us understand why some cultures are more competitive than others. Long-term versus

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