Massage Therapy Journal Summer 2024

Summer 2024 • 77

Summer is typically a time for more outdoor activity, longer vacations and keeping pace with kids who are out of school. Keeping in touch with your clients may be a little more difficult in these upcoming months. That doesn’t mean it’s impossible, though. Try a few of these tips to keep your

gestures, such as personalized thank you notes, small gifts or discounted services. These surprises create positive experiences and strengthen the client relationship—and you’ll get clients back to your practice.

practice top of mind. 1 Personalized communication. Tailor your communication to individual clients. Use their names in emails, send personalized messages and show genuine interest in their needs. Personalization

profession. Make a connection to the season, when possible, like a blog post or webinar on how massage therapy can help prevent injury or help recovery for those who may be enjoying outdoor sports more regularly. Position yourself as an authority, and clients will engage with your content for its educational value. 4 Interactive workshops and events. Host workshops or open houses or other events that allow clients to interact with your practice. This can be both informative and entertaining, fostering a sense of community, and the warmer summer weather and longer daylight hours give you a great deal of flexibility. 5 The element of surprise. Perhaps use a slower summer season to surprise clients with unexpected

Bonus Tip! Create a community.

Build a sense of community around your brand. This could involve creating forums, social media groups, or other online spaces where clients can connect with each other and with your practice. Visit amtamassage.or/resources for ideas. 5 TIPS to Help You Stay in Touch During the Summer Months

makes clients feel valued. 2 Client feedback and surveys.

Seek feedback from clients to understand their needs and preferences. Use surveys to gather insights and show that you value their opinions. Asking for feedback may give you insight into what will keep your clients coming even when their summer schedules might be packed with other activities. 3 Educational content. Share valuable and educational content related to the massage

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