Massage Therapy Journal Summer 2024

76 • Massage Therapy Journal

Tools of the Trade Leveraging Tips, Tools and AMTA Benefits 5 IDEAS to Keep Your Summer Marketing Efforts Hot

5 Community engagement. Get involved in local community events or sponsor summer activities. This helps build a positive image for your practice and can attract new clients.

messaging. Create a summer vibe so your clients feel both relaxed and energized when they enter your space. 3 Mobile marketing. Optimize your website and marketing materials for mobile devices. Many people are outdoors and on the go during the summer, so make it easy for them to access your information. 4 User-friendly website. Ensure that your website is user friendly and provides a seamless experience. Clients should easily find the information they need, and the website should reflect your brand’s personality.

1 Outdoor events and collaborations. Host outdoor events or collaborate with local businesses for joint promotions. This could include outdoor markets, pop-up shops or co-hosted events that showcase both of your businesses. 2 Seasonal decor. Update your practice space or online presence with seasonal imagery and

NEED A WEBSITE? AMTA members get a free website from BodyworkSites. Easy set up and access to more than 60 templates give you a wide variety of options to bring your practice directly to your clients. Learn more at amtamassage.org/member-benefits.

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