Massage Therapy Journal Spring 2026

Spring 2026 • 17

Many website builders today come with a variety of templates that make creating a website that feels unique to your practice a little easier.

where potential clients want to come back for information. Testing your website to make sure it is functioning across all platforms will help find and fix any potential issues that could cost you clients. 2 Elements all massage therapy websites should include. When building your website, consider what clients need to know about you and your practice and how that might inform your design:

showcase your expertise. Listing too many services can sometimes work against you by creating a “jack-of-all-trades, master of none” perception. “An About page should be included where you share a little of your journey so that potential clients can see if you are a good fit to work together,” Totten adds. “Testimonials that focus on the results that the client received from your work should be included, as well.” Tools to Help Massage Therapists Design and Create Their Websites Creating a functional, aesthetically pleasing and professional website can be an intimidating task, especially for people who may not be tech savvy. Fortunately, many website builders today come with a variety of templates that make creating a website feel unique to your practice a little easier. Additionally, tools such as Canva and Photoshop can help create and edit images for a site, while recent AI tools, such as ChatGPT, can help create clear, concise and professional copy. “Use AI to help you write the words if you don’t know what to say or how to say it,” Ravensong-Lawrence encourages. A word of caution: remember, your website should still be a reflection not just of your business but also of you, the massage therapist. Make sure if you’re using a tool such as ChatGPT that the copy does not seem too sterile or

• Clean, clear home page • Testimonials and reviews • Offerings/services page • Appointment booking button • About page • Address/phone number/email

A clear home page with an easy way to book appointments is imperative. Clients should be given multiple opportunities to book appointments, so think about embedding a button for booking on multiple pages, including the homepage. Be sure the button is visible, and don’t make visitors scroll. If anything is easy to find on your website, booking an appointment tops that list. “Also key is your Offerings page, where ideally you’ll focus on no more than three services,” says Totten. More services may be listed, though emphasizing a few offerings will help to

AMTA BENEFIT AMTA members get a free website with BodyWorkSites! Get

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