Massage Therapy Journal Spring 2026

16 • Massage Therapy Journal

I n today’s world, attempting to efficiently run a business without a proper, well-thought-out website puts both you and your business at a disadvantage. Websites act as a point of entry between a massage therapist and a potential client. For many consumers exploring how massage therapy might fit into their health and well-being regimen, your practice’s website will be their first impression of both you and the massage profession, and first impressions matter.

ideal clients to see if your work could bring them the results they are seeking.”

Tips for Building an Effective Massage Therapist Website

Creating a professional website is not a one-size fits-all approach. There are a few things all massage therapists should consider when building their websites to create a strong first impression that attracts clients, projects professionalism and highlights any relevant expertise. 1 Consider user interface and layout as it relates to all platforms. How a website looks on a desktop will be different from how a website looks on a tablet, which will be different from how a website looks on a smartphone. Making sure the website is functional, easy to navigate and maintains its professional appearance across all three platforms is important. Many people do not consider how a website will look on a mobile device, when that is perhaps the platform that many, especially massage therapists, should consider most. “A website needs to be a responsive design so it shows well on computer, tablet and especially a phone. Sites are accessed more often from a phone than a computer nowadays,” says Ravensong-Lawrence. Consider this data from Statista, a global data and business intelligence platform focused on empowering people’s use of data: “In the second quarter of 2025, mobile devices (excluding tablets) accounted for 62.54% of global website traffic. Since consistently maintaining a share of around 50% beginning in 2017, mobile usage surpassed this threshold in 2020 and has demonstrated steady growth in its dominance of global web access.” Looking at your website across all platforms during design is a must to ensure everything looks good and works well on a desktop and mobile devices. For example, if a client goes to book an appointment on their mobile device and can’t, many will move on instead of troubleshooting issues. Optimizing the user experience is key to creating a place

“If a therapist doesn’t have a professional looking website, potential clients will pass them over,” says Rev. J. Maya Ravensong-Lawrence,

CEO, Serenity Massage & Energywork. The key word here is “professional.”

Anyone can sign into a web hosting platform and design a basic site around their content and call it a day, but websites only really work if they accurately and professionally showcase both you and your practice. “Having your own website is vital for massage therapists,” says Mindy Totten, a business coach for bodywork therapists. “It reflects professionalism and is an ideal opportunity for

How a website looks on a desktop will be different from how a website looks on a tablet, which will be different from how a website looks on a smartphone.

Katy Flaty / shutterstock.om

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