Massage Therapy Journal Fall 2025

Fall 2025 • 87

• A cooling peppermint foot scrub • Tips for post-sun recovery Promote it as a limited-time offer and consider adding a punch card or discount for clients who book multiple sessions who book multiple sessions, perhaps even into the Fall. 3. Launch a Social Media “Self-Care Summer” Series Use your social media platforms to launch a fun, informative series over several weeks. Ideas include: • Weekly self-massage tips or stretch demos • Quick posture check reminders for people working remotely or traveling • A “myth vs. fact” series about massage therapy • Client spotlights or testimonials (with their permission) Keep posts short, visually engaging and educational. Encourage followers to share or tag friends for a chance to win a free or discounted session. 4. Create a Year-Round “Massage Passport” Design a fun loyalty card or “Massage Passport” that rewards consistent visits. Each session gets a stamp, and after a certain number, they get a free add-on or discount. Use playful seasonal icons—sun for summer, leaf for fall—to keep it visually engaging. It’s easy to implement, and clients love tracking their progress toward a reward. 5. Write a Monthly Email with Seasonal Tips Stay top-of-mind by sending a monthly email with helpful tips and seasonal advice. For summer, you might include: • Sunburn-safe massage advice • Hydration and muscle health • Cooling product recommendations Include links to book and appointment, your last-minute availability and upcoming promotions. Email marketing is still one of the most cost-effective tools you can use year-round.

Marketing your massage business doesn’t have to be overwhelming or expensive. With a bit of creativity and seasonal flair, you can keep your practice thriving through summer and beyond. The key is consistency and creating experiences that make your clients feel valued and excited to return. Pick one or two ideas that feel fun to you and try them out this season. You may be surprised by the ripple effect of even small marketing efforts done with heart and authenticity.

domus-9401 / Shutterstock.com

Bonus Tip Pop-Up Chair Massage at Local Events

Take advantage of local summer events— farmers’ markets, community fairs, outdoor concerts—by offering 5–10 minute chair massages. It’s a low-cost, high-visibility way to get your hands (literally!) on potential new clients. Be sure to bring: • Business cards or postcards with your booking info • A simple email sign-up sheet for your newsletter • A banner or sign showing your business name and services This strategy builds brand recognition and creates a personal connection in just a few minutes.

AMTA MEMBERS! Don’t forget your membership benefits include a free website from BodyWorkSites. With 60 templates and five pages available for your unique content, getting up and running takes as little as five minutes. Already have a website? Consider how you might create a more Summer feel for visitors!

amtamassage.org/mtj