Massage Therapy Journal Fall 2025

86 • Massage Therapy Journal

Tools of the Trade Leveraging Tips, Tools and AMTA Benefits

5 Fun and Effective Marketing Ideas Tips to help you get the most out of these last days of summer so you can start the Fall season with a bang! S ummer is a great time to boost your efforts around attracting new clients and deepening connections with loyal customers. With

self-care tips on social media, or quick demos of stretches people can do at the beach or after hiking. Collaborate with other health professionals in your area—like yoga instructors or nutritionists—to cross-promote and expand your reach. Bonus: You can replicate this “wellness week” seasonally with new themes like “Fall Reset” or “Winter Warm-Up.” Summer often means more activity—beach trips, gardening, hiking and long walks. Market a special seasonal massage package that targets muscle soreness and fatigue from these activities. You might include: • A focused 60-minute sports or therapeutic massage 2. Create a “Summer Recovery” Package

warmer weather, longer days, and an increased focus on self-care and outdoor activity, people are more likely to be thinking about their health and well-being, which is exactly where you shine. Whether you’re a sole proprietor or work in a shared space with other therapists, these easy-to implement marketing ideas can bring fresh energy to your practice. Plus, several of them can be used year-round with just a few tweaks. 1. Host a Summer Wellness Week Designate a week during the summer as your “Summer Wellness Week,” featuring mini-events, small giveaways or educational content. Each day, offer something new: chair massages for walk-ins,

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