MATC 2021-22 Catalog

MKTG –MLABT

DEGREE/DIPLOMA/CERTIFICATE COURSE DESCRIPTIONS

emphasizes the current aspects of fashion merchandising and local applications are cited. The process of merchandise creation, from designer inception to consumer, is examined. MKTG-125 Credits: 3 Advertising: Brands and Campaigns Examine advertising’s role in the marketing landscape by exploring topics such as investigating how research in fl uences decisions, creating a creative strategy, developing creative ideas and pieces, and selecting media channels. MKTG-134 Credits: 3 IMC Management Introduces students to the concepts of Integrated Marketing Communication. Emphasis is placed on branding, market segmentation, positioning, message strategy, promotion and the execution of marketing communications through appropriate Fashion Analysis Students learn and apply creative talents in the design environment. Through interpreting the elements and principles of design, color, style, details, silhouette and trend in fl uences, students will be able to interpret and analyze fashion products. MKTG-144 Credits: 3 Client Services Examine the important role account managers play in order to deliver marketing communications solutions to clients. Learn the key skill sets, understand the critical responsibilities and explore the hands-on tools necessary to excel. MKTG-145 Credits: 3 Special Event Management This course focuses on the planning of special events of all types including meetings, conventions, trade shows, retail events, festivals and nonpro fi t events. Emphasis is placed on the methodology of event planning including theme setting, building the target, sponsorships, contracts, negotiations, site selections, planning event speci fi cations and working with budgets. MKTG-151 Credits: 1 Business Career Management This course prepares business workers for managing their career in a positive direction. It stresses the importance of setting progressive career goals, developing personal traits for career and life success, and implementing career management strategies that guide an individual’s life-career planning process. The course focuses on understanding one’s interests, values, skills and lifestyle preferences, and employing e ff ective job-search strategies including developing e ff ective résumé writing and interviewing skills. Personal channels. MKTG-140 Credits: 3

skills that contribute to career success are highlighted including developing a winning attitude and other positive work behaviors, practicing business etiquette and creating a professional image. MKTG-165 Credits: 3 Digital Marketing The use of digital marketing channels and online platforms are covered including search engine optimization, digital marketing analytics, paid search, email marketing and social media campaigns. Course includes a comprehensive simulation. MKTG-173 Credits: 3 Marketing Research/Analytics Examine the importance of data-driven decisions to marketing success by exploring topics such as data collection and analysis, tracking critical metrics, and the sharing and reporting of key insights. MKTG-175 Credits: 1 Marketing Internship This course is a cooperative training program that allows students to observe and apply in a practical manner the principles and techniques of marketing studied in Marketing Management or Fashion/Retail. Prerequisite(s): Complete MKTG-151 or INTRN-796 with minimum grade of C. MKTG-198 Credits: 3 Visual Media Marketing This course covers visual media marketing, whose principles integrate graphic design, web design, digital imaging and business marketing strategies. Students will use a variety of industry-standard design tools in this project-based course. MLABT – Medical Laboratory Technology (Department: 513) MLABT-161 Credits: 1 Computer Applications for the Medical Laboratory In this course, students learn basic computer skills used in the clinical laboratory. Students use the internet and database software to become familiar with clinical laboratory computer functions. Prerequisite(s): Must be admitted to the Phlebotomy (30-513- 1) program. Completion of or currently enrolled in HEALTH-107, CLABT-110 and CLABT-111. MLABT-166 Credits: 3 Phlebotomy Clinical Experiences This clinical course provides 120 hours of the practical application of principles and techniques of phlebotomy. Students observe and perform routine phlebotomy and processing tasks in a ffi liating phlebotomy facilities.

MKTG-104

Credits: 3

Selling Principles The philosophy of salesmanship is introduced through learning to understand the societal role of salespersons and human behaviors, as well as to sell ideas, products, services and self. Students prepare sales presentations including the use of computer graphics, and practice various selling techniques while building self-con fi dence. MKTG-106 Credits: 3 Retail and Consumer Marketing Course introduces students to the economic impact of retail and consumer spending; omnichannel retailing, retail formats, merchandise management, technology in retail and the rise of Amazon. Competitive strategies will be discussed. Prerequisite(s): Complete MKTG-102. MKTG-107 Credits: 3 Customer Experience Course covers the skills needed to deliver an exceptional customer experience, build customer relationships, the use of technology to improve the customer experience, service strategies and service recovery with the ultimate goal of customer loyalty. MKTG-109 Credits: 3 Textiles This course is an introduction to textiles, with major emphasis on fi nished fabrics. Studies are made of fi bers, yarns, fabric construction, coloration, fi nishes, care, legal aspects and terminology as they relate to the buying, selling and promotion of merchandise. Students assemble a swatch kit of sample fabrics, practice dyeing and printing fabrics, do performance tests and may experiment with stain removal. MKTG-118 Credits: 3 Social Media Marketing This course covers marketing strategies on Facebook, Instagram, Twitter, Snapchat, Pinterest, LinkedIn and YouTube. This is an application-based course and will teach students how to utilize each platform for social media marketing. MKTG-119 Credits: 3 Visual Merchandising The proper use of equipment, signage and lighting for di ff erent display areas is covered. Students construct fl ying, case, wall and mannequin displays, and study planograms and store planning, fl oor layout, store fi xturing, display locations and merchandise presentation. MKTG-124 Credits: 3 Fashion Merchandising and Marketing Merchandising fashion goods – men’s, women’s, children’s apparel and accessories – is studied. Current trends in each classi fi cation of goods are discussed. Continuous review of retailers’ trade papers

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