Hardwood Floors February/March 2019

paws and c l aws ? No problem!

Today’s wood floors are designed to withstand the traffic of busy families, including man’s best friend. Wood floors are durable and can last for more than 100 years.

You ’ l l be floored at the value

For t ips on protect ing your f loors and choos ing the species bes t for your l i fes tyl e, vi s i t woodf loors .org.

REAL WOOD. REAL LIFE. Every wood floor has a story. What wi ll yours be? Cus tomizeabl e Logo

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Nearly 80% of homeowners believe wood floors add the most value to their home. Plus, the life span of a wood floor can exceed 100 years.

What w i l l yo u r s b e ? Every wood floor has a story.

A h e a lt hy cho i c e

REAL WOOD. REAL LIFE. READ ABOUT THE ROI OF REAL WOOD AT WOODFLOORS.ORG

You probably think a lot about whether the food you eat is safe. But how safe is the flooring surface in your home? Wood floors improve indoor air quality. They don’t harbor allergens, microorganisms, or harmful pesticides that can be tracked in from outdoors. Mold, dust, and animal dander are minimal as well, which makes wood floors a healthy option for your little one’s first steps and beyond.

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12 Homeowner’s Handbook to Real Wood Floors

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The toolkit has everything members need to reach consumers on the local level, including ads, sample social media posts, media relations materials, FAQs, and fact sheets that dive into the specifics on the value of wood floors, maintenance, durability, and environmental and health benefits.

knowledge to build their company’s brand and learn how to stand apart from the herd. “An effective consumer campaign will benefit the wood flooring industry as a whole and calls for broad participation from our members,” said Martin. “We hope they will join us in sharing the great story of why wood flooring is the only flooring that can truly last for the life of a home.” Anyone who uses the toolkit can send success stories or local media coverage they received to the NWFA via news@ hardwoodfloorsmag.com. Share it and your story could be featured in Hardwood Floors magazine, on HardwoodFloors.Org, or even during the Expo. Libby Johnston is Director, Media & Advertising, for the NWFA. Reach her at libby.johnston@nwfa.org or 337.794.9232.

early February and a recording of it may be viewed anytime by visiting the NWFA Online University. The toolkit may be downloaded by logging in to the NWFAmember portal at nwfa.org. The Homeowner’s Handbook to Real Wood Floors is available onWoodFloors. Org. You can direct your colleagues or customers there to view the information, or if you would like printed copies of the handbook (like the one accompanying this magazine), they are available for purchase via the NWFAmember portal. The NWFA plans to share early outcomes of the campaign during its Wood Flooring Expo, May 1-3, 2019, in Fort Worth, Texas. This year’s theme is “Make Your Mark,” and attendees will walk away with the

The NWFA recognizes the following partners for sponsoring the consumer campaign:

the magazine of the national wood flooring association

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