Hardwood Floors February/March 2019

woodfloors.org

CHOOSE YOUR FLOOR

CARE FOR YOUR FLOOR

all doing our part to provide a quality product to the end-user,” said Chris Zizza, President of C&R Flooring and Chairman of the NWFA. “In addition to installing the product right the first time, contractors can follow up with homeowners on a regular basis about maintenance and repair. Be the expert your client relies on for advice and use the materials provided by the NWFA to educate them before, during, and after installation. Remember, the best way to differentiate yourself from your competitors is to outperform them by better serving your customers.” Help Spread the Word Participating in the consumer campaign is easy. The toolkit is free for all NWFA members, and the NWFA will even walk you through the process of how to take the materials and put them to use in your local market. A webinar took place in

website, WoodFloors.Org, has been completely updated so that it’s easier to navigate and matches the look and feel of the handbook. The toolkit has everything members need to reach consumers on the local level, including customizable print and website ads, sample social media posts, media relations materials, frequently asked questions, and fact sheets that dive into the specifics on the value of wood floors, maintenance, durability, and environmental and health benefits. The “Real Wood. Real Life.” logo was developed to promote the use of real wood and is visible throughout the campaign materials. It can be used by members on their websites, social media channels, and trade show signage; in stores; and even on products. “The entire supply chain needs to make the most out of the consumer’s desire to have wood floors and ensure that we’re

“The market has been flooded with endless wood look-alikes. Homeowners who want to invest in their homes will be specific about purchasing 100 percent genuine hardwood because nothing else looks, sounds, feels, and even smells quite like hardwood,” said Emily Morrow Finkell, an interior designer and CEO of Emily Morrow Home. “This campaign will provide consumers with a nonbiased source of information, which can equip them to know what to look for and the right questions to ask regarding wood flooring.” The new Homeowner’s Handbook to Real Wood Floors details the benefits of wood flooring, how to decide on the right floor, reasons to use a professional to install/refinish the floor, and tips on proper maintenance. The visuals walk consumers through the various stages of life to show them wood floors can handle all of their big and small moments. NWFA’s consumer-facing

WHY WOOD FLOORS

67% DURABLE

TOP 3 ATTRIBUTES CONSUMERS CONSIDER WHEN CHOOSING FLOORING

61% ATTRACTIVE

58% EASY TO CLEAN

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