Hardwood Floors August/September 2025

WFOY SPOTLIGHT

By Burt Bollinger M P Caroll Hardwood in Buffalo, New York, received the 2025 Wood Floor of the Year award for Best Use of Technology for a showroom addition that reimagines how clients experience wood flooring. The space, once a warehouse, has been transformed carefully into a hands-on display area that reflects the company’s long-standing commitment to excellence. SHOWROOM Stunner 64 hardwood floors hardwoodfloorsmag.com As a wood-floor-only business, the showroom plays a vital role in the company’s operations. It functions not just as a display but as a working example of what clients can expect in their own homes or businesses. The showroom allows clients to experience samples directly underfoot, offering a more immersive way to evaluate texture, tone, and finish. By integrating a display into the floor itself, the space reinforces the company’s emphasis on craftsmanship and offering the highest quality materials.