Hardwood Floors April/May 2019

How to Sell through Storytelling (Continued)

Join Matthew Luhn at the OPENING GENERAL SESSION MAY 1, 4:30 PM

Along the way, the audience is captivated and moved as he loses his job and has to move home, but sticks to his passion for storytelling despite having no money. We all feel relief and happiness when he’s nally rewarded for his passion by ge ing the job in the end. However, it’s not just autobiographers who can use these storytelling techniques. Companies can use stories to increase sales, improve their marketing, and boost their brand. Leaders can use stories to become be er leaders.

Steve Jobs used story when he introduced the iPhone. He hooked the Apple audience by saying this was a day he had been looking forward to for 2.5 years – he was finally going to introduce the iPhone. But then he brought everyone down by saying all smartphones before this were dumb, emphasizing the struggles of using outdated technology. Then he brought the audience up again by highlighting all the advanced features of this intelligent iPhone. And he continued to bring the audience up and down, showing the obstacles and how they were overcome, connecting with his audience through story – until he finally unveiled the phone, making an event so memorable, we still talk about it to this day.

And you can do the same. JoinMa hew for the Opening General Session, May 1, at 4:30 p.m., where he will share how storytelling can help build your company’s brand. He will provide insight into creating new ideas, great stories, memorable characters, and stronger connections with your customers. If you follow the methods suggested fromMa hew’s 20 years of experience helping create hit lms for Pixar, you will truly make your mark in the industry. Kyle Crocco is the Content Marketing Coordinator at BigSpeak Speakers Bureau, a graduate of UC Santa Barbara, and the lead singer of Duh Professors. He regularly publishes business book reviews and thought leadership articles on Medium, Business 2 Community, and Born 2 Invest.

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